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home > ÄÄÇ»ÅÍ¡¤ICT¡¤¾îÇÐ > ¾îÇÐ > ºñÁî´Ï½º¿µ¾î > International Business ºñÁî´Ï½º ±¹Á¦ ¿µ¾î[´Ù¶ô¿ø]
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International Business ºñÁî´Ï½º ±¹Á¦ ¿µ¾î[´Ù¶ô¿ø]
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14,000¿ø
ÆǸŰ¡:
12,600¿ø
Àû¸³±Ý:
700¿ø
Ãâ°£ÀÏ:
2019-11-29
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Â÷Çü¼®
Âʼö/ÆÇÇü:
176ÂÊ | 210 * 275 * 9 mm
ISBN:
9788927701194

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      ¡´International Business ºñÁî´Ï½º ±¹Á¦ ¿µ¾î¡µ Æí¿¡¼­´Â ±¹Á¦ ºñÁî´Ï½º ¾÷¹« 󸮸¦ À§ÇÑ Çʼö ¿µ¾î Ç¥ÇöÀ» ´Ù·é´Ù. Part 1~4¿¡¼­´Â ¼º°øÀûÀÎ ±¹Á¦ ºñÁî´Ï½º¸¦ À§ÇÑ ¹«¿ª °Å·¡, Çù»ó ¹× °è¾à, ¸¶ÄÉÆà ÇùÀÇ, ÀçÁ¤ °ü¸® µî ´ë¿ÜÀûÀÎ ¾÷¹« ¿µ¾î Ç¥ÇöÀ» ÃѸÁ¶óÇÏ¿© ´Ù·ç°í, Special Part¿¡¼­´Â Á¦Ç°¿¡ ´ëÇØ ¹®ÀÇÇÏ°í ÁÖ¹®ÇÑ µÚ ´ë±ÝÀ» û±¸ÇÏ°í ºÒ¸¸»çÇ×À» ó¸®ÇÏ´Â µ¥ ÇÊ¿äÇÑ À̸ÞÀÏ Ç¥Çö°ú ÀÛ¼º ¹æ¹ýÀ» ¿¬½ÀÇÑ´Ù. ÇöÀå°¨ÀÌ »ì¾ÆÀÖ´Â ´Ù¾çÇÑ ´ëÈ­¹®°ú ½ÇÁ¦ ¾÷¹«¿¡¼­ »ÌÀº À̸ÞÀÏ »ùÇÃÀ» ¼ö·ÏÇÏ¿© ȸȭ¿Í ÀÛ¹® ½Ç·ÂÀ» ¸ðµÎ Çâ»ó½Ãų ¼ö ÀÖ´Ù.

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      ÀúÀÚ: Â÷Çü¼®

      PART 1 ±¹Á¦ ¹«¿ª International Trade
      WEEK 01 Á¦Ç° Á¤º¸ ¾ò±â Obtaining Information about Products
      WEEK 02 °¡°Ý ÀÎÇÏ ¿äûÇϱâ Requesting a Price Reduction
      WEEK 03 ÁÖ¹®°ú ¹è¼Û Order and Delivery
      PLUS WEEK Ŭ·¹ÀÓ Ã³¸®Çϱâ Dealing with Claims
      ¡á Business Leaders

      PART 2 Çù»ó Negotiation
      WEEK 04 ±³¼·ÀÚ ¸ÂÀÌÇϱâ Greeting Negotiators
      WEEK 05 ÀÔÀå ¹àÈ÷±â Establishing Positions
      WEEK 06 Á¦¾ÈÇϱâ¿Í ÈïÁ¤Çϱâ Making Proposals and Bargaining
      PLUS WEEK °¥µî ´ëóÇϱâ¿Í Çù»ó ³¡³»±â Handling Conflicts and Closing a Negotiation
      ¡á Business Leaders

      PART 3 ¸¶ÄÉÆà Marketing
      WEEK 07 Á¦Ç° Ãâ½ÃÇϱâ Launching a Product
      WEEK 08 °¡°Ý Àü·«°ú ¸ñÇ¥ °í°´ Pricing Strategies and Target Customers
      WEEK 09 À¯Åë °æ·Î¿Í ½ÃÀå Á¶»ç Distribution Channels and Market Research
      PLUS WEEK Á¦Ç° È«º¸¿Í ºê·¹ÀÎ ½ºÅä¹Ö Product Promotions and Brainstorming
      ¡á Business Leaders

      PART 4 ÀçÁ¤ ¹× ±ÝÀ¶ Money and Finance
      WEEK 10 Àμö ÇÕº´ Mergers and Acquisitions
      WEEK 11 ¿¹»ê°ú ÀÎÇ÷¹ÀÌ¼Ç Budgets and Inflation
      WEEK 12 ÀçÁ¤ »óȲ ÇùÀÇÇϱâ Discussing Financial Status
      PLUS WEEK ÅõÀÚ °èȹ ³íÀÇÇϱâ Discussing Investment Plans
      ¡á Business Leaders

      Special Part ºñÁî´Ï½º À̸ÞÀÏ Business E-mail
      UNIT 01 Á¦Ç°¿¡ °üÇÑ ¹®ÀÇ Questions about Products
      UNIT 02 ÁÖ¹®Çϱâ Placing an Order
      UNIT 03 ´ë±Ý û±¸Çϱâ Invoicing
      UNIT 04 ºÒ¸¸»çÇ× Ã³¸®Çϱâ Handling Complaints
      ¡á Business Leaders

      Answers
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